| Search engine optimisation | |
| Benefits of optimisation | ||||
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Search engine optimisation is different to the PPC (pay per click) model eg. google adwords - as you are not charged a fee for every click to your website. This makes search engine optimisation far more cost effective in the long term. Search engine optimisation is the only website marketing solution which provides continual growth in website visitors without the need for proportional increases in budget.
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