OCTOBER 2004

The Koded newsletter provides an overview of the main news from within the search engine world and offers helpful information in the knowledge bank section. This information will be searchable as our archive grows.

*Please note the articles on Google this month as they relate directly with what is going on with website rankings.

NEWS AT A GLANCE

No major position changes in Google leaves millions of sites unranked
Google caused excitement by releasing an additional bot, whether for eliminating spam sites or to index sites, the purpose is unclear.

Sandbox theory – Google gets wise to link brokers
Google appears to be responding to the increasing number of link brokers offering placement in their multiple networks of sites for quick results.

Pay-per-click fraud
It is estimated that in competitive fields, click fraud can be as much as 50%.

Macromedia patch sheds light on flash based sites
As of September, Flash files (.SWF) can now be read and indexed by search engines, though many SEOs are still skeptical.

KNOWLEDGE BASE ARTICLES

Ensure your website gets indexed by the engines by looking at what not to do
A run down on the top ten pet hates of the search engine spider.

Top Five SEO Design Mistakes
Why is it so important to engage with search engine marketing as early as possible?

Does W3C validation help in search ranking?

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