Yahoo threatens Google with Mindset search
Yahoo has released a beta version of its Mindset Internet search tool in an attempt to steal a march on Google and regain market share by reducing the user curse of spam hits.
It appears as a slider icon above Yahoo search results and enables surfers to prioritise findings based on whether they originate from commercial or information-based sources such as academia or research.
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http://news.zdnet.co.uk/0,39020330,39201783,00.htm
OTHER NEWS AT A GLANCE
The future of search looks bright
Google's dominant position in the land of search remains unchallenged despite innovations from competitors such as MSN, Yahoo and AskJeeves.
Broadband Consumers Make Local Search a Reality
The Internet has emerged as a potent source for local business information.
UK Search Engine Marketing Industry Valued At Almost £600m in 2005
Continued PPC growth and keyword inflation to boost spend - Emerging trend towards long-term benefits of organic optimisation as "AdWords™/Overture" costs soar - Local search to engage newcomers from huge and virtually untapped SME market.
Click fraud now mainstream
India has spawned an innovative business called ad clicking fraud in which thousands of Indians are paid to click on a website's Google ads in order to increase the website owner's revenue from Google for each click.
KNOWLEDGE BASE ARTICLES
Cracking the Google Code
Google's sweeping changes confirm the search giant has launched an all out assault against artificial link inflation and declared war against search engine spam in a continuing effort to provide the best search service in the world... and if you thought you cracked the Google Code and had Google all figured out - guess again.
The Law of Unintended Consequence
For ad-driven, content-based sites, a content management system change alone can cut search engine referrals nearly in half within three-months of implementation.
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