Yahoo killing off Overture brand

Yahoo will be killing the Overture brand name (the original pay per click search tool ) early in the second quarter as it moves to merge all its search services under the same banner.

It has also announced the beta version of the Yahoo Developer Network, an Application Program Interface (API) allowing search marketers and software developers to build Yahoo into search related tools they use or create.

The opening of Yahoo Developer Network signifies Yahoo's commitment to competing with Google by allowing software developers and search marketers the ability to build time saving tools around the Yahoo! Search Marketing Service.

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OTHER NEWS AT A GLANCE

Search engine marketing to jump in 2005
According to Forrester Research search engine marketing is set to generate €1.4 billion of spending in Europe this year – an increase of 65% on 2004 and to rise to almost €3 billion by 2010

Search engine goes for $1.85 billion
After rebounding from a near dot-com death several years ago, Internet search firm Ask Jeeves Inc. is being purchased for $1.85 billion by Barry Diller's e-commerce firm IAC/InterActive Corp.

Greens warn against side effects of search engine
The parliamentary group of the Greens in the Bundestag, the lower chamber of Germany's federal parliament, is especially worried about the "googleising" of society and current trends in the area of search engines.

A New F-Word for Google Search Results
A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people.

Yahoo! Netrospective: 10 years, 100 moments of the Web
Yahoo! Netrospective: 10 Years was inspired by 10x10, an online artwork by Jonathan Harris.

KNOWLEDGE BASE ARTICLES

Popular Search Marketing Myths Debunked
With so much information being spread around the Internet via message boards, emails and articles, it's no wonder that people have a tough time sorting out myth from reality when it comes to topics like search engine marketing.

How Click Fraud Affects Pay Per Click Advertisers
In some competitive industries, top advertisers may lose as much as 5-15% of their spending due to Click Fraud.