The world according to Google

In the 18 months since stock market flotation, Google has been transformed from a company that prided itself on being simple and effective, into a multi-headed high tech beast, worth around $140bn, which wants to get involved in everything, including Google Maps, internet-based phone calls, email, photo storage and a searchable satellite view of the globe.

A recent TV programme asks whether Google is in danger of over-diversifying its product range and whether it is potentially vulnerable since its source of income remains largely one-dimensional, based on advertising through 'Sponsored Links'. However Google's canny founders are all too aware that Silicon Valley has seen many high tech companies, from Netscape to Pets.com, which in their heyday appeared to be unbeatable, but are now all but forgotten.

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