UK Search Engine Marketing Industry Valued At Almost £600m In 2005

In an E-consultancy report, Search Engine Marketing – A Buyer’s Guide 200, it is suggested that revenues in UK search engine marketing services industry in 2005 will reach £598m, representing about 70% aggregate growth on 2004. It also includes best practice tips and tricks; a SWOT analysis to help you convince the boss and secure or increase a ‘search budget’; PPC vs. organic trends and some helpful hints on how to choose a supplier.

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http://www.przoom.com/view.php?id=661

OTHER NEWS AT A GLANCE

The future of search looks bright
Google's dominant position in the land of search remains unchallenged despite innovations from competitors such as MSN, Yahoo and AskJeeves.

Yahoo threatens Google with Mindset search
A tool that allows Web users to prioritise search results by source could help Yahoo to take a larger slice of the search engine market.

Broadband Consumers Make Local Search a Reality
The Internet has emerged as a potent source for local business information.

Click fraud now mainstream
India has spawned an innovative business called ad clicking fraud in which thousands of Indians are paid to click on a website's Google ads in order to increase the website owner's revenue from Google for each click.

KNOWLEDGE BASE ARTICLES

Cracking the Google Code
Google's sweeping changes confirm the search giant has launched an all out assault against artificial link inflation and declared war against search engine spam in a continuing effort to provide the best search service in the world... and if you thought you cracked the Google Code and had Google all figured out - guess again.

The Law of Unintended Consequence
For ad-driven, content-based sites, a content management system change alone can cut search engine referrals nearly in half within three-months of implementation.