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Greens warn against side effects of search engine

The parliamentary group of the Greens in the Bundestag, the lower chamber of Germany's federal parliament, is especially worried about the "googleising" of society and current trends in the area of search engines.

In a 23-page booklet, “Search Engines: The Gate to the Net”, available (in German) at http://www.gruenefraktion.de/cms/publikationen/dokbin/63/63265.pdf
They suggest that search engines are not neutral, mathematical machines but they impose hierarchies on search results, guiding the attention of users, they sometimes blur the distinction between search results and ads and can make intense efforts to collect personal data.

The MPs welcome initiatives to make the ways search engines work more transparent and the attempts of German search engine operators who have lately agreed to adhere to an appropriate "code of ethics".

Read the full article at
http://www.heise.de/english/newsticker/news/57751

 

OTHER NEWS AT A GLANCE

Search engine marketing to jump in 2005
According to Forrester Research search engine marketing is set to generate €1.4 billion of spending in Europe this year – an increase of 65% on 2004 and to rise to almost €3 billion by 2010

Search engine goes for $1.85 billion
After rebounding from a near dot-com death several years ago, Internet search firm Ask Jeeves Inc. is being purchased for $1.85 billion by Barry Diller's e-commerce firm IAC/InterActive Corp.

Yahoo killing off Overture brand
Yahoo will be killing the Overture brand name (the original pay per click search tool) early in the second quarter as it moves to merge all its search services under the same banner.

A New F-Word for Google Search Results
A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people.

Yahoo! Netrospective: 10 years, 100 moments of the Web
Yahoo! Netrospective: 10 Years was inspired by 10x10, an online artwork by Jonathan Harris.


KNOWLEDGE BASE ARTICLES

Popular Search Marketing Myths Debunked
With so much information being spread around the Internet via message boards, emails and articles, it's no wonder that people have a tough time sorting out myth from reality when it comes to topics like search engine marketing.

How Click Fraud Affects Pay Per Click Advertisers
In some competitive industries, top advertisers may lose as much as 5-15% of their spending due to Click Fraud.

 


 



 

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