$4.7 Billion Spent For Search Engine Placement

Recent research suggests that about $4.7 billion was spent in 2005 on search engine placement in North America, with paid placement accounting for 83% of the total, organic SEO came in at about 11%, paid inclusion was 4% and SEM technologies accounted for less than 2% of overall spending. A

mericans conducted 5.15 billion searches online during November 2005 with Google having 39.8% of all searches followed by Yahoo at 29.5% and MSN having 14.2%. A total spend was predicted of about $11 billion by 2010 with a very strong future for search engine advertising with paid placement.

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