Pay-per-click fraud: PPC advertising is big – and so is PPC click fraud

As PPC online advertising increases, so does click thievery — attempts by fraudulent operators to prey on PPC advertising for their own benefit. Theft-by-clicks takes several forms online. Some affiliates set themselves up just to collect commissions on clicks, without adding any real value to the exchange. Competitors constitute a second group of click thieves, says Eroshenko. “By clicking on competitors’ links they accomplish several things at once. It depletes the competitor’s daily budget. Click several times, and the competitor’s link disappears from the bidding competition entirely, so you can then raise your own links higher at less cost,” he says.’ 27/09/2004 Internetretailer.com

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http://www.internetretailer.com/dailyNews.asp?id=12975

30/10/2004

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