Google UK launch beta versions of local search and mapping service in UK

The mapping service Google Maps UK, allows searchers to get map directions, while the local search service Google Local UK, provides listings of businesses, such as restaurants, and indicates their positions on the map.

The local search is believed to be one of the key growth areas for online advertising, because it encourages small- and medium-size businesses to invest in marketing on the Web, and is a further example of the arms race currently being waged by the major search engines to add features, in an effort to grab a larger share of Internet users and, more importantly, advertising revenue.

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