Google Base to Become European Marketplace?

Google plans to use Google Base (a product still in testing) to launch an online marketplace in Europe, which would allow small businesses that don't otherwise have the resources for e-commerce sites to offer up their products and services online.

The offering could echo other major e-commerce marketplaces like those offered by Amazon, eBay and Yahoo. Google would index and package the information into a consumer-friendly search engine, giving its users a virtual supermarket across a number of retail brands.

It is possible that the new offering in Europe will serve as a smaller test market for a similar offering in the United States and throughout the rest of the world.

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