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The future of search looks bright

At a recent Search Engine Strategies conference in London it was revealed that 70-80% of net users in Europe use search engines.

With a predicted 88 million users in 2005. In the UK, Google is by far the most used search engine, with 69% of the market, followed by MSN and AskJeeves, both on 8.4%, with Yahoo tailing behind with 8%, but different search engines attract slightly different audiences.

All agreed that search had to get smarter as more information comes online, and it was estimated that only 0.003% of the information available in the world is online at present.

Read the full article at http://news.bbc.co.uk/1/hi/technology/4600287.stm

 

 

OTHER NEWS AT A GLANCE

Yahoo threatens Google with Mindset search
A tool that allows Web users to prioritise search results by source could help Yahoo to take a larger slice of the search engine market.

Broadband Consumers Make Local Search a Reality
The Internet has emerged as a potent source for local business information.

UK Search Engine Marketing Industry Valued At Almost £600m in 2005
Continued PPC growth and keyword inflation to boost spend - Emerging trend towards long-term benefits of organic optimisation as "AdWords™/Overture" costs soar - Local search to engage newcomers from huge and virtually untapped SME market.

Click fraud now mainstream
India has spawned an innovative business called ad clicking fraud in which thousands of Indians are paid to click on a website's Google ads in order to increase the website owner's revenue from Google for each click.



KNOWLEDGE BASE ARTICLES

Cracking the Google Code
Google's sweeping changes confirm the search giant has launched an all out assault against artificial link inflation and declared war against search engine spam in a continuing effort to provide the best search service in the world... and if you thought you cracked the Google Code and had Google all figured out - guess again.

The Law of Unintended Consequence
For ad-driven, content-based sites, a content management system change alone can cut search engine referrals nearly in half within three-months of implementation.

 

 


 



 

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