Cost Per Click Up More Than 25% Last Year

The overall cost per click (CPC) rose from an average of $1.29 in 2004 to $1.61 (a 24.8% increase) in 2005 on Google AdWords. Yahoo! experienced a similar jump with its average CPC rising from $1.03 to $1.34 (a 30.1% increase) in that same time span.

The interesting thing to note is that the average CPC on a shopping search engine grew at a much faster pace than it did on traditional search engines. In 2004, the average CPC on a shopping search engine was $1.87. That number jumped to $2.56 (a 36.9% increase) in 2005.

Read the whole article at
http://www.searchengineguide.com/searchbrief/senews/007095.html

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