Cosmetic Changes at Google Precede Larger Overhaul

In order to keep themselves accessible, understandable and relevant, Google’s teams of engineers, programmers and public relations specialists are involved in what appears to be a massive overhaul of the interface, public documents and the basic sorting algorithm that produces organic results.

Today, Google has become a lot more complicated, so much so that it has stopped trying to look simple, which is reflected in the homepage and the About Google section.

Read the full article at http://www.searchengineguide.com/hedger/004701.html

OTHER NEWS AT A GLANCE

High street brands missing from search engines
High street brands have stronger online recognition than their pure-play rivals but have been slow to optimise search to their advantage, according to a new report from Hitwise.

Corporate sites missing search engine hits due to design flaws
Design flaws in websites of 25 of the top 30 FTSE companies make them difficult for search engines to find, a new report claims.

Google unveils mobile search engine
Google launches a new search engine specifically for UK mobile phone users.

Google may be about to take on Paypal
Google is reportedly developing an electronic-payment service that would rival eBay's PayPal business.

Search Engines Continue To Obscure Paid Placement
Major search engines, including Yahoo!, aren't doing enough to highlight instances when marketers have paid to be included in search results, according to a study by Consumer Reports' WebWatch.

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