Corporate sites missing search engine hits due to design flaws

A report by Seekport suggests that nearly half of the corporate websites for the top 30 FTSE companies are inaccurately described in their code and have fundamental flaws such as failing to source appropriate keywords on webpages, so that the sites are not at the top of search index listings, losing hits for the companies concerned.

The report is also critical of the increased use of Flash in corporate sites because these pages do not use HTML code, making it difficult for search engines to find and index them.

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