Click fraud now mainstream

India has spawned an innovative business called ad clicking fraud in which thousands of Indians are paid to click on a website's Google ads in order to increase the website owner's revenue from Google for each click.

One Indian ad clicking syndicate offered 1000+ clicks on a given site per day from different PC’s (rising to 5000+ clicks per day) in exchange for 50% of the increase in earnings. Although the lower click rate might escape Google’s notice it is clearly fraudulent.

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OTHER NEWS AT A GLANCE

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KNOWLEDGE BASE ARTICLES

Cracking the Google Code
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The Law of Unintended Consequence
For ad-driven, content-based sites, a content management system change alone can cut search engine referrals nearly in half within three-months of implementation.