High street brands missing from search engines

Research into the retail market found that searches for clothes and accessories rarely took a user to the website of a high street brand.

Instead they were directed to pure-play or affiliate sites, meaning that bricks and mortar retailers are losing out on revenue from online searches, particularly since shoppers who visit a brand’s website before going to their store are more likely to make a purchase.

Read the full article at
http://www.netimperative.com/2005/06/06/High_street_brands
_search/view

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