Successful site architecture

In this article Shari Thurow stresses the importance of site architecture to optimize both a site’s search engine visibility and the conversion of visitors to buyers.

She discusses six building blocks for successful site architecture. These are the importance of pages close to the root directory, site navigation schemes, intelligent division of site sections into subdirectories, design of different web page types, page layout and cross-linking.

Read this article at
http://www.clickz.com/experts/search/results/article.php/3438481

References are also given here to related articles by the author in this field.

30/12/2004

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