Words of Warning About Reciprocal Linking

One of the search marketing myths that just won't seem to die is that idea that going out and getting a bazillion reciprocal links with every Tom, Dick and Larry that has a web site is going to propel your company to the top of the search results.

In fact, link building is up there with pay-per-click when it comes to search marketing tactics that people claim don't work. As with pay-per-click, nine times out of ten when a company claims that link building doesn't work, it's because they're just not doing it right.

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http://www.searchengineguide.com/searchbrief/senews/006269.html

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