Businesses Must Target More Than Just Google.

In this article, Jennifer Laycock, uses the recent Keynote survey suggesting that Yahoo and MSN are closing the gap on Google in popularity, to emphasise that online businesses need to diversify their search marketing efforts to meet the situation when a new search engine leader appears.

They should not worry only about getting a strong ranking in Google, but focus on building a strong presence in all the top engines, including Yahoo and MSN and making sure they are in a position to compete when the next big engine comes along.

Read the full account at
http://www.searchengineguide.com/laycock/003104.html

30/01/2005

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