Lets talk about Links.

In this article, Bill Hartzer reinforces the importance of links, both incoming and outgoing, when trying to get your website to rank well in search engines.

In order to get links to your website, he suggests submitting your website to the appropriate categories in the major directories like DMOZ.org, the Yahoo! Directory, and even Business.com as well as to more specific topic-related directories, such as an “automobile directory” if you site is about cars.

A list of about 40 possible searches is given in order to find links.
He also discusses how various search engines deal with links to websites from guestbooks and blogs.

At most search engines, you can check the links that a website (or URL, for that matter) has going to it, known as 'checking the backlinks' to a website. The new MSN Search engine at http://search.msn.com provides the most accurate view of a website’s backlinks.

Read the full account at
http://www.searchengineguide.com/hartzer/003067.html

30/01/2005

OTHER NEWS AT A GLANCE

MSN.com dumps Yahoo in favour of own Search Engine.

Google still King, but for how long?

blinkx TV Introduces Search Engine for TV content.

BBC Web Search used a record amount in 2004 but some strange queries.

Confidential US security documents found in Google.

KNOWLEDGE BASE ARTICLES

Google's ageing delay for new sites.

Businesses must target more than just Google.

Compare and contrast: Search Engine Marketing (SEM) and Search Engine Optimisation (SEO).