Link development as the key to successful SEO

In this article Shari Thurow stresses the importance of link development to successful Search Engine Optimisation (SEO) and provides guidelines for a successful link development campaign. Not only must Web site owners put appropriate key words on their pages and allow search engine spiders to access them but the end user must find the information on the site useful.

Commonly used link development tactics are presented such as using highest quality links, going to Web directories for high-quality links, using online publicity as well as blogs and forums and looking at competitor sites to determine their link development strategies.

Read the full article at
http://www.clickz.com/experts/search/results/article.php/3431741

References are also given here to related articles by the author in this field.

30/12/2004

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