Compare and Contrast: Search Engine Marketing (SEM) and Search Engine Optimisation (SEO).

In this article Kevin Lee emphasises that both SEO and SEM are not as simple as sometimes assumed in the media and differ from traditional marketing and basic web design respectively.

The essence of SEO is in removing obstacles to a search engine both finding and understanding the essence of a site.

The skills of SEM in maintaining excellence in paid search are quite different, and require a combination of immediate and reactive action in an evolving situation.

However there are common features in the two processes which are listed in the article, and which are related to improved user experience through understanding visitor needs as represented by search queries.

Read the full account at
http://www.clickz.com/experts/search/strat/article.php/3461891

30/01/2005

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