Popular Search Marketing Myths Debunked

This article examines five myths that continue to be spread often among small business users. These are that top rankings can be guaranteed by a professional SEO, that the work is over once No.1 ranking has been achieved, that hidden text can improve rankings, that traditional leads are better than SEO leads and finally that Free For All pages will improve link popularity.

Read the full article at http://www.searchengineguide.com/laycock/003674.html

OTHER NEWS AT A GLANCE

Search engine marketing to jump in 2005
According to Forrester Research search engine marketing is set to generate €1.4 billion of spending in Europe this year – an increase of 65% on 2004 and to rise to almost €3 billion by 2010

Search engine goes for $1.85 billion
After rebounding from a near dot-com death several years ago, Internet search firm Ask Jeeves Inc. is being purchased for $1.85 billion by Barry Diller's e-commerce firm IAC/InterActive Corp.

Greens warn against side effects of search engine
The parliamentary group of the Greens in the Bundestag, the lower chamber of Germany's federal parliament, is especially worried about the "googleising" of society and current trends in the area of search engines.

Yahoo killing off Overture brand
Yahoo will be killing the Overture brand name (the original pay per click search tool) early in the second quarter as it moves to merge all its search services under the same banner.

A New F-Word for Google Search Results
A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people.

Yahoo! Netrospective: 10 years, 100 moments of the Web
Yahoo! Netrospective: 10 Years was inspired by 10x10, an online artwork by Jonathan Harris.

KNOWLEDGE BASE ARTICLES

How Click Fraud Affects Pay Per Click Advertisers
In some competitive industries, top advertisers may lose as much as 5-15% of their spending due to Click Fraud.