Why is linking important?

Since the arrival of Google and PageRank, search engines have put a lot of emphasis on links to a site. No one will link to you unless you offer quality information about a particular subject. If someone wants to buy in your area, first s/he will want to learn about it, so you will need to have good resources about that area. The next step is to find new sites that would benefit from your site's information; new sites whose clients would potentially buy your product.

This article provides a good guide as to why links matter and how to obtain them. Very useful information for those wishing to further develop their link popularity. Linking strategies are a key aspect on all of Koded's campaigns, if you would like to know more or would like to take a more active role in your website's links please get in touch, info@koded.co.uk.

Read more at
http://www.searchengineguide.com/articles/2004/1027_rc1.html

30/11/2004

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