The Law of Unintended Consequence

The law of unintended consequence has evolved as an acceptable, if not logical, explanation for unanticipated effects, and in SEO business it can occur when a minor change in Content Management System (CMS) results in a dramatic decrease in search engine referrals and hence ad revenues.

Recovery from this may take some time and in this article various ways of repairing the damage are given. However this hardship could be avoided if management consults a competent SEO expert before making crucial decisions such as implementing a redesign or CMS switch.

Read the full article at http://www.clickz.com/experts/search/opt/article.php/3507091

OTHER NEWS AT A GLANCE

The future of search looks bright
Google's dominant position in the land of search remains unchallenged despite innovations from competitors such as MSN, Yahoo and AskJeeves.

Yahoo threatens Google with Mindset search
A tool that allows Web users to prioritise search results by source could help Yahoo to take a larger slice of the search engine market.

Broadband Consumers Make Local Search a Reality
The Internet has emerged as a potent source for local business information.

UK Search Engine Marketing Industry Valued At Almost £600m in 2005
Continued PPC growth and keyword inflation to boost spend - Emerging trend towards long-term benefits of organic optimisation as "AdWords™/Overture" costs soar - Local search to engage newcomers from huge and virtually untapped SME market.

Click fraud now mainstream
India has spawned an innovative business called ad clicking fraud in which thousands of Indians are paid to click on a website's Google ads in order to increase the website owner's revenue from Google for each click.

KNOWLEDGE BASE ARTICLES

Cracking the Google Code
Google's sweeping changes confirm the search giant has launched an all out assault against artificial link inflation and declared war against search engine spam in a continuing effort to provide the best search service in the world... and if you thought you cracked the Google Code and had Google all figured out - guess again.