How Image Links Can Help Build a Better User and Search Experience

This article looks at the functions of image links and text links. The text in a text link tells the search engine what that page is about, and it is so powerful that pages can rank well for terms found only in links to the page and not on the page itself.

Although it appears that text links have a little more weight than image links, they both serve a function and image links offer an alternative to wordy text links that don't integrate into your navigation very well.

Read the full article at
http://www.searchengineguide.com/claiborne/2005/0615_sc1.html

OTHER NEWS AT A GLANCE

High street brands missing from search engines
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Corporate sites missing search engine hits due to design flaws
Design flaws in websites of 25 of the top 30 FTSE companies make them difficult for search engines to find, a new report claims.

Cosmetic Changes at Google Precede Larger Overhaul
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Google unveils mobile search engine
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Google may be about to take on Paypal
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Search Engines Continue To Obscure Paid Placement
Major search engines, including Yahoo!, aren't doing enough to highlight instances when marketers have paid to be included in search results, according to a study by Consumer Reports' WebWatch.

KNOWLEDGE BASE ARTICLES

25 Common Link Exchange & Search Engine Terms
In today's world of website promotion and traffic building, a whole new set of terms and definitions have developed. To be a successful webmaster and/or website owner, it is important to know the meanings of some of the most popular link exchange and search engine terms.