Google's Ageing Delay for New Sites.

In this article, Scottie Claiborne, deals with the worries of site owners that their new sites that rank well in Yahoo and MSN, aren't doing well in Google.

She discounts the theory that new sites are somehow being penalized for obtaining too many links, too quickly and suggests there may be an ageing delay, set up by Google to counter multi-site strategies such as dividing a site into multiple sites to artificially inflate link popularity.

There seems to be a delay of 6-8 months before a site achieves any real results in Google.

Several strategies are given to cope with this problem by planning ahead, for example, by getting the first few pages up for a new site as soon as they are ready, building a site on a subdomain rather than a new top-level domain name, and focusing early efforts on Yahoo and MSN which do not have this in-built delay.

Read the full account at
http://www.searchengineguide.com/claiborne/2005/0117_sc1.html

30/01/2005

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