Cracking the Google Code

Google has reacted to search engine spam and artificial link inflation by filing a United States Patent Application.

In this important and extensive article the author demonstrates that this patent specification confirms that Google's information retrieval is based on historical data and reveals a significant amount of information both old and new about the possible ways Google can use your web page updates to determine the ranking of your site in the SERPs.

The article details many suggestions for improvements by freshening up web pages and building link popularity.

Read the full article at
http://www.seo-news.com/archives/2005/may/12.html

OTHER NEWS AT A GLANCE

The future of search looks bright
Google's dominant position in the land of search remains unchallenged despite innovations from competitors such as MSN, Yahoo and AskJeeves.

Yahoo threatens Google with Mindset search
A tool that allows Web users to prioritise search results by source could help Yahoo to take a larger slice of the search engine market.

Broadband Consumers Make Local Search a Reality
The Internet has emerged as a potent source for local business information.

UK Search Engine Marketing Industry Valued At Almost £600m in 2005
Continued PPC growth and keyword inflation to boost spend - Emerging trend towards long-term benefits of organic optimisation as "AdWords™/Overture" costs soar - Local search to engage newcomers from huge and virtually untapped SME market.

Click fraud now mainstream
India has spawned an innovative business called ad clicking fraud in which thousands of Indians are paid to click on a website's Google ads in order to increase the website owner's revenue from Google for each click.

KNOWLEDGE BASE ARTICLES

The Law of Unintended Consequence
For ad-driven, content-based sites, a content management system change alone can cut search engine referrals nearly in half within three-months of implementation.