DECEMBER 2004

This month’s newsletter looks at understanding the nature of Google, at several new search engines and the increasing threat of click fraud.

In the Knowledge Base there are two articles giving tips and strategies for successful Search Engine Optimisation (SEO). If you have any general SEO questions, please let us know so that we can respond in future newsletters.

We wish you all a merry christmas and a happy new year!

NEWS AT A GLANCE

The nature of the Google economy
Why does it take so long to get good results in Google and why sometimes can it be nigh on impossible to get a top 10 rating for a highly competitive keyword.

The threat of click fraud to the Internet economy
Google has begun to respond to the growing threat created by so-called click fraud.

Clinton helps to launch a new search engine
Former president Bill Clinton helps launcha new Internet search company backed by the Chinese government

New search engine Blingo suggests it pays to surf the Internet
The idea behind a new Internet search engine www.blingo.com is that surfers will prefer it to Google since they may win a prize with each search they do.

KNOWLEDGE BASE ARTICLES

Link development as the key to successful SEO

Successful website architecture

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