Search engine maketing industry news from Koded. Find out what's happening in Google and how to get great rankings! http://www.koded.co.uk/newsletter/ In February 2006, Google referred an average of 74.67 percent of all UK visitors to other sites on the web, compared to just 9.3 percent for its nearest competitor, Yahoo, according to the WebSideStory Index. http://www.websidestory.com/news-events/press-releases/view-release.html?id=328 Ask Jeeves has changed its name to Ask, following in the footsteps of European Ask sites. Ask has abandoned the Teoma search site. http://www.pandia.com/sew/180-ask-jeeves-becomes-askcom.html Google plans to use Google Base (a product still in testing) to launch an online marketplace in Europe, which would allow small businesses that don't otherwise have the resources for e-commerce sites to offer up their products and services online. http://www.searchengineguide.com/searchbrief/senews/007046.html The overall cost per click (CPC) rose from an average of $1.29 in 2004 to $1.61 (a 24.8% increase) in 2005 on Google AdWords. http://www.searchengineguide.com/searchbrief/senews/007095.html An information leak from Google discusses future plans to offer online storage to consumers so that they can backup their hard drives containing, for example, user files, emails, web history, pictures, bookmarks, etc. http://www.searchengineguide.com/searchbrief/senews/006959.html Paul Andrew Flaherty, a co-inventor of the Alta Vista search engine, died unexpectedly, aged 42 on March 16, after collapsing at his Belmont home. http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/03/25/BAGI0HU3PG1.DTL Microsoft has added search to its suite of online services dubbed Windows Live Search which complements MSN search introducing a number of new features and enhancements and is intended to help people better visualize and connect to their information. http://searchenginewatch.com/searchday/article.php/3589876 In this article a case history is given in which a software company with SEO and PPC accounts, saw a drastic drop in their paid Google click-throughs on a huge term for them that had been performing predictably for at least 3 months previously. http://www.searchengineguide.com/french/007084.html